Pursway

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General Info
  • Corporate name: Pursway
  • Founded: 02/01/2010
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Short Description:

Most consumer behavior is influenced by the opinions of people we know and trust– family, friends, and colleagues. While marketers have known this for quite a while, they are challenged to act on it.

Long Description:

Most consumer behavior is influenced by the opinions of people we know and trust– family, friends, and colleagues. While marketers have known this for quite a while, they are challenged to act on it.
Pursway (previously known as Datanetis) empowers consumer-facing organizations to close this gap between how they market and how people buy. Using our solutions, leading global organizations in telecommunications, retail, and financial services are realizing 5-10x improvement in marketing ROI by multiplying the reach and effectiveness of customer acquisition, cross-sell, and churn prevention efforts.

 
Location
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  • State:
  • Country: Israel
  • City: Herziva
Industry
 
Fundings
Funding Total: $6
Round Date Amount Pre Amount Post Amount
Seed 02/08/2010 $6 $6 $6
Investors: Battery Ventures Funding: Pursway grabs $6m to help find companies social influencers
 
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