LucidMedia

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General Info
  • Corporate name: LucidMedia
  • Founded: /1999
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Short Description:

LucidMedia (www.lucidmedia.com) is a demand-side platform (DSP) for display advertising management and targeting that delivers optimized, direct response and brand advertising campaigns to advertisers and their interactive agencies. LucidMedia DSP™ with ClickSense® page-level analysis and intelligent real-time bidding (RTB) is available via self-service or as a managed service.

Long Description:

LucidMedia (www.lucidmedia.com) is a demand-side platform (DSP) for display advertising management and targeting that delivers optimized, direct response and brand advertising campaigns to advertisers and their interactive agencies. LucidMedia DSP™ with ClickSense® page-level analysis and intelligent real-time bidding (RTB) is available via self-service or as a managed service. The LucidMedia platform employs an easy-to-use and secure interface to deliver proprietary campaign optimization, consolidated buying across the Internet’s largest repositories, unique insight into real-time inventory availability, universal frequency capping (UFC), and reach into 95% of the online population. Founded in 1999, LucidMedia processes 25 billion ad impressions every month for hundreds of major brand advertisers.

 
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Fundings
Funding Total: $4,500,000
Round Date Amount Pre Amount Post Amount
Series A 06/03/2010 $4,500,000
Investors: MMV Financial Funding: LucidMedia Raises $4.5 Million
 
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