Cardlytics

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General Info
  • Corporate name: Cardlytics
  • Founded: 11/2008
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Short Description:

Through a highly relevant, “market-of-one” approach, Cardlytics unites banks and merchants to provide rich rewards to customers based on their individual purchase behavior. Its technology tracks consumers’ actual purchases, providing the first digital channel that can guarantee offline sales and help consumers realize savings of hundreds of dollars per year on the products they purchase every day.

Long Description:

Through a highly relevant, “market-of-one” approach, Cardlytics unites banks and merchants to provide rich rewards to customers based on their individual purchase behavior. Its technology tracks consumers’ actual purchases, providing the first digital channel that can guarantee offline sales and help consumers realize savings of hundreds of dollars per year on the products they purchase every day. The rewards improve consumers’ banking behavior by increasing usage, reducing attrition and strengthening engagement with online banking. Cardlytics’ multi-channel approach includes online banking, SMS, e-mail, mobile, online-mall and social networks.

 
Location
  • Continent:
  • Area:
  • State: Georgia
  • Country: United States
  • City: Atlanta
Industry
  • IT
    • Venture Capital Firm
 
Fundings
Funding Total: $18,000,000
Round Date Amount Pre Amount Post Amount
Series C 08/16/2010 $18,000,000
Investors: Canaan Partners, ITC Holding Company, Kinetic Ventures, Polaris Venture Partners, Total Technology Ventures Funding: Cardlytics Raises $18 Million
 
Founder

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