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Brand Affinity Technologies
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General Info
- Corporate name: Brand Affinity Technologies
- Founded: /2007
Short Description:
BAT provides an environment for talent and advertisers to interact. It is an online platform that connects athletes & celebrities with Fortune 500 companies and smaller local advertisers.
Long Description:
BAT provides an environment for talent and advertisers to interact. It is an online platform that connects athletes & celebrities with Fortune 500 companies and smaller local advertisers.
By introducing the power of endorsement marketing online, the BAT Platform allows advertisers to find, license, and activate cost efficient athlete & celebrity endorsements in days instead of months.
During Summer 2010, the founders of BAT launched their newest venture, netBAT. netBAT transforms an editorial image of a celebrity into a fully interactive, sponsored content experience with apps, related stories, social media, stats, and more. For the first time, advertisers can reward consumers with contextually relevant, premium content they will otherwise seek out independently.
Location
- Continent: –
- Area: –
- State: California
- Country: United States
- City: Irvine
Industry
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Mobile
- Platform
Fundings
| Round | Date | Amount | Pre Amount | Post Amount |
|---|---|---|---|---|
| Series C | 08/24/2010 | $20,000,000 | – | – |
| Investors: ad pepper media Int. N.V., CGI Opportunity Fund II , Fulcrum Ventures, Miramar Venture Partners, Rimlight Capital | Funding: Brand Affinity Technologies Raises $20 Million | |||
Founder
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Additional Investor
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