Brand Affinity Technologies

  • Posted By:
  • 0 Comments... What do you have to say?
General Info
  • Corporate name: Brand Affinity Technologies
  • Founded: /2007
 
Short Description:

BAT provides an environment for talent and advertisers to interact. It is an online platform that connects athletes & celebrities with Fortune 500 companies and smaller local advertisers.

Long Description:

BAT provides an environment for talent and advertisers to interact. It is an online platform that connects athletes & celebrities with Fortune 500 companies and smaller local advertisers.

By introducing the power of endorsement marketing online, the BAT Platform allows advertisers to find, license, and activate cost efficient athlete & celebrity endorsements in days instead of months.

During Summer 2010, the founders of BAT launched their newest venture, netBAT. netBAT transforms an editorial image of a celebrity into a fully interactive, sponsored content experience with apps, related stories, social media, stats, and more. For the first time, advertisers can reward consumers with contextually relevant, premium content they will otherwise seek out independently.

 
Location
  • Continent:
  • Area:
  • State: California
  • Country: United States
  • City: Irvine
Industry
 
Fundings
Funding Total: $20,000,000
Round Date Amount Pre Amount Post Amount
Series C 08/24/2010 $20,000,000
Investors: ad pepper media Int. N.V., CGI Opportunity Fund II , Fulcrum Ventures, Miramar Venture Partners, Rimlight Capital Funding: Brand Affinity Technologies Raises $20 Million
 
Founder

Additional Investor

 

See an Error? Contact Us

Comments are closed.

venture capital update google plus page Get updates on Google Plus
venture capital update on facebook Get updates on Facebook
venture capital update on twitter Follow fundings on Twitter
venture capital update on pinterest Visit our Pinterest Page








Subscribe here
TwitterCounter for @longest

Follow here



Venture Capital News


Directories


Site Information

    About: I work at Phase One Accelerators and you can find me on and at Brian Longest on LinkedIn.

    Share Us on