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In 1999 Are was part of establishing Carrot Communications, one of the first companies to sell wireless content directly to consumers. Are has been in charge of wireless entertainment campaigns for companies like NewsCorp, Disney, ABC, Univision, Telemundo and Fuse and with wireless carriers like Verizon, AT&T Wireless, Cingular and T-Mobile. Are also co-founded Telenor Interactive Inc, the first company to launch cross-carrier premium messaging in the US market.