Imperative Health Receives $4MM – formerly MiLife
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Imperative Health received $4 Million in funding. Previously they were named MiLife and gained life after being spun out of Unilever. MiLife was focused on personalized weight management. They have since rebranded to Imperative Health (both websites are up and running still).
As part of the new focus they have narrowed their scope. Since the growth of high risk health conditions such as diabetes, high blood pressure, and raised cholesterol, they have decided to zero in on these issues to create a solution. They provide a service which consists of a wireless activity monitor, a heart rate monitor, a scale, an online coaching system, and telephone and e-mail access to health experts.
Funding Total: $4,000,000
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|Investors: New Venture Partners|