Vitrue Raises $17M of Series C Funding

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C Round: $17,000,000


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Atlanta, GA – Vitrue, a leading social media management company that provides marketers of all kinds with the tools they need to harness the power of social media has closed a series C funding amounting to $17 M led by Scale Venture Partners and Advent Venture Partners and backed up by existing investors General Catalyst Partners, Comcast Interactive and Dace Ventures.

As part of the funding deal, Stacey Curry Bishop of Scale Ventures joined the company’s board.

“Marketing in social media has become a compelling way for businesses to engage consumers, and is a growing line in brands’ budgets,” said Stacey Curry Bishop, partner with Scale Venture Partners. “Just as brands are investing here, ScaleVP wanted to catch this trend. We believe that Vitrue’s experienced management team and impressive performance to date positions them to scale globally on Facebook and beyond.”


Funding Total: $17,000,000

Round Date Amount Pre Amount Post Amount
C 02/2011 $17,000,000
Investors: Scale Venture Partners, Advent Venture Partners, General Catalyst Partners, Comcast Interactive Capital, Dace Ventures

See all fundings here


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