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Aggregate Knowledge Raises $20 Million for Collective Discovery Service
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Aggregate Knowledge
B Round: $20,000,000
B Round: $20,000,000
C Round: $9,000,000
Founded: 01/2006
Industry: Advertising Networks
Aggregate Knowledge emulates the way people naturally discover and shop for products and information offline, and brings that process online.
First note that the founder, Paul Martino, was previously the CTO and founder of Tribe Network. This is an impressive pedigree for the current Aggregate Knowledge business.
From their site “Aggregate Knowledge usese the behavior of users to fundamentally change the way people navigate and engage online.”.
Their services are applicable for both retail, products, as well as media. Not only to allow merchants to present products that an individual is more likely to purchase, but also provide them items they’ll find both relevant and compelling, whether a purchase or merely consumption of media.
Their goal is to obtain higher yielding click-through rates and enhanced add-to-cart volumes.
A couple of their distinct features is their tracking and recommendations based on behavior, real-time relevancy, and the fact that their system works not only for products but also media which includes any content you have on your site.
Based on the founder, investors, and business model we expect Aggregate Knowledge to take off.
Funding
Funding Total: $20,000,000
| Round | Date | Amount | Pre Amount | Post Amount |
|---|---|---|---|---|
| B | 04/2007 | $20,000,000 | – | – |
| Investors: Kleiner Perkins Caufield & Byers, DAG Ventures | ||||
Founders
Funding
Funding Total: $20,000,000
| Round | Date | Amount | Pre Amount | Post Amount |
|---|---|---|---|---|
| B | 04/2007 | $20,000,000 | – | – |
| Investors: Kleiner Perkins Caufield & Byers, DAG Ventures | ||||
Founders
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