Adify Raises $19 Million so Publishers Can Build Their Own Ad Network

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B Round: $19,000,000


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Adify provides an automated ad sales and implementation tool for your site under your brand, and also allows you to run your own ad network using their tools.

Adify provides the tools for a publisher to run their own ad network and have complete control.

Traditionally, as a publisher, you would use a banner serving program and sell your own advertising. You would then need to obtain payment either by invoicing or through credit cards and a merchant account. Then obtain the necessary creatives for the website. A process involving a sales department, account managers, campaign management, finance department and others. Or you could join an advertising network, place code on your website and let the advertising network sell the ad space for you and take care of all the back office tasks. You would then receive a monthly check from the ad network, however you would also lose control of the pricing and types of advertisers, to some extent. You would also pay typically 40% of the advertising sales.

Now with Adify you can use their platform to manage your network, self service purchasing, ad serving, billing, payments and more using their tools. One person can use their system and now replace the traditional ad sales staff and support.

They also have what they call a “Build Your Own Network(TM)” suite of tools and services so you can build, manage and support your own ad network under your own brand.

Currently Adify is supporting over 30 leading vertical ad networks. The also provide a professional services team providing strategic consulting, market mapping, sales training, and marketing support.

This is an excellent next step in ad network evolution and the benefits of reducing your overhead to sell and implement is phenominal.


Funding Total: $19,000,000

Round Date Amount Pre Amount Post Amount
B 04/2007 $19,000,000
Investors: U.S. Venture Partners, Venrock Associates, Time Warner Investments

See all fundings here


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    About: I work at Phase One Accelerators and you can find me on and at Brian Longest on LinkedIn.

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