True&Co Raises $2 M of Seed Funding

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Seed: $2,000,000

Founded: 2012
Industry: eCommerce

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True&Co, an online bra fitting service and ecommerce site has raised $2 million of seed funding from top venture capital firms First Round Capital, SoftTech VC, Softbank Capital and angel investors Aileen Lee and former LinkedIn executive Ellen Levy.

True&Co is still in beta and only available in the U.S. but with the new funding, the startup plans to expand its operations worldwide.

“The team is applying technology in an unexpected way to solve a hard retail problem, leveraging algorithms and data that even the leading brands don’t have access to,” Josh Kopelman, a managing partner at First Round Capital, said in a statement. “True&Co has identified a huge pain point in the $12B intimate apparel industry.”


Funding Total: $2,000,000

Round Date Amount Pre Amount Post Amount
Seed 05/2012 $2,000,000
Investors: First Round Capital, SoftTech VC, Softbank Capital

See all fundings here


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