Apptera Raises Over $9 Million for Mobile In-Call Advertising Network
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Apptera created a mobile advertising network.
Apptera added a twist to their advertisement placements. Their mobile advertising network inserts what they have deemed “in-call” while an individual is interacting with a business over the phone.
Here is how it works, a caller can search for a particular product or service, hear an advertisement that matches their request and complete the transaction with an automated sales agent.
Apptera has stated that over 1800 businesses in the communications, retail, financial and transportation sectors now form the user base for their solution.
Funding Total: $9,000,000
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|Investors: Alloy Ventures, Lightspeed Venture Partners, Walden VC|