AdMeld Receives $8 Million in Series B Funding for Ad Optimization
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AdMeld assist publishers in optimizing their revenue. AdMeld takes over the advertising inventory on a website, pulls ads from various sources, and optimizes the sites revenue.
With their publisher-centric approach they also pay close attention to the ads being served so as to not damage the publishers brand with ads they may not want to be associated with. They also focus on premium publishers. Over the past six months, AdMeld’s customer base has grown five-fold and it expanded into Europe by opening a London-based office and data center.
Funding Total: $8,000,000
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|Investors: Foundry Group, Spark Capital|