Extreme Reach Reaches $9 Million of Funding

Extreme Reach Inc., a Needham, Massachusetts-based provider of a digital video advertising solution and platform has raised $9 million in funding. The series B financing includes $7 million in equity and $2 million in term debt. The funding was leaded by return backers Village Ventures and was followed by Greycroft Partners and Long River Ventures.

“The advertising distribution business is highly specialized. It’s a difficult industry to crack due to major barriers to entry including entrenched customer relationships, extensive domain expertise, and the capability of building a large digital video network,” added Ian Sigalow, of Greycroft Partners. “In the last few months Extreme Reach has won a number of Fortune 500 accounts, including five of the largest advertisers in the US. The Series B financing will enable the company to accelerate and build on that momentum.”