Resonate Networks Raises $5 Million

Resonate Networks, a Reston, Va.-based developer of marketing solutions called Attitudinal Targeting which reaches consumers based on their values and attitudes raised $5 million in Series A funding co-led by Greycroft Partners and iNovia Capital.

“Resonate offers an innovative approach to online advertising that fills a critical gap for brand advertisers by helping them better identify, connect and engage with desired audiences online,” said Alan Patricof, founder and managing director, Greycroft Partners. “Our investment underscores the enormous potential we see in Resonate and its unique research methodology. With Resonate, brand marketers and agencies can match their sophisticated understanding of consumers directly to the delivery of online campaigns.”