PerfectMarket Received $15.6 Million for Monetizing Archived Content

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Perfect Market

A Round: $15

Industry: Content Management

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PerfectMarket monetizes publishers archived content. PerfectMarket assists publishers with generating additional income from their archived content. From the PerfectMarket site, an explanation of their service:

With their large libraries, content publishers, particularly publishers with an offline presence, have been sitting on a potential goldmine of ad revenue, but have lacked an efficient and meaningful way of driving traffic to and monetizing this underutilized content. Perfect Market has developed a potent blend of technical and economic intelligence to address this problem and provides publishers with a simple way to extract additional value from their existing libraries. By exposing publisher content to a wider audience, Perfect Market`s service brings the web searcher high value, branded content that was difficult or impossible to find previously.


Funding Total: $15,000,000

Round Date Amount Pre Amount Post Amount
A 07/2008 $15,000,000
Investors: Rustic Canyon Partners, Trinity Ventures, Idealab

See all fundings here


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