PerfectMarket Received $15.6 Million for Monetizing Archived Content

PerfectMarket monetizes publishers archived content. PerfectMarket assists publishers with generating additional income from their archived content. From the PerfectMarket site, an explanation of their service:

“With their large libraries, content publishers, particularly publishers with an offline presence, have been sitting on a potential goldmine of ad revenue, but have lacked an efficient and meaningful way of driving traffic to and monetizing this underutilized content. Perfect Market has developed a potent blend of technical and economic intelligence to address this problem and provides publishers with a simple way to extract additional value from their existing libraries. By exposing publisher content to a wider audience, Perfect Market`s service brings the web searcher high value, branded content that was difficult or impossible to find previously. ”