
GoDaddy Coupons
Adap.tv Raised $10 Million for Online Video Advertising Service
- 0 Comments... What do you have to say?
Adap.tv is an online video advertising service. Adap.tv states that their service allows publishers and advertisers to match relevant advertising with online video content.
Currently it does not appear you can join as a Publisher or Advertiser, however there is an email address so yo may be able to request an account.
They state publishers will receive an incremental revenue stream, match and display highly relevant ads leading to higher click-through rates.
For advertisers the pitch is access to interested consumers, relevant ads are served leading to higher click-through rates and customizable tools and reports.
As the site does not appear open to the public, and the above explanation of publisher and advertiser benefits being the typical list of features and benefits for any ad network our conlusion is that it remains to be seen. Founders have PhD’s and now they have $10 million so chances are that something will come out the other end.
Funding
Funding Total: $10,000,000
| Round | Date | Amount | Pre Amount | Post Amount |
|---|---|---|---|---|
| A | 7/2007 | $10,000,000 | – | – |
| Investors: Gemini Israel Funds, Redpoint Ventures | ||||
Founders
- Posted in: Funding
- Subscribe to RSS
What do you think? Join the discussion...
Adap.tv Raised $10 Million for Online Video Advertising Service
- 0 Comments... What do you have to say?
Adap.tv is an online video advertising service. Adap.tv states that their service allows publishers and advertisers to match relevant advertising with online video content.
Currently it does not appear you can join as a Publisher or Advertiser, however there is an email address so yo may be able to request an account.
They state publishers will receive an incremental revenue stream, match and display highly relevant ads leading to higher click-through rates.
For advertisers the pitch is access to interested consumers, relevant ads are served leading to higher click-through rates and customizable tools and reports.
As the site does not appear open to the public, and the above explanation of publisher and advertiser benefits being the typical list of features and benefits for any ad network our conlusion is that it remains to be seen. Founders have PhD’s and now they have $10 million so chances are that something will come out the other end.
Funding
Funding Total: $10,000,000
| Round | Date | Amount | Pre Amount | Post Amount |
|---|---|---|---|---|
| A | 7/2007 | $10,000,000 | – | – |
| Investors: Gemini Israel Funds, Redpoint Ventures | ||||
Founders
- Posted in: Funding
- Subscribe to RSS