Adzilla Receives $10.25 Million for Behavioral Targeted Advertising
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Adzilla is provides a product for behavioral targeted advertising.
Adzilla has a demo page, however you must email them for a demo, so the following is what we understand their business/products to be based on reading their site and press release.
Adzilla operates a platform that enables internet service providers to deliver targeted advertising based on action-based behavioral and demographic information to publisher sites and advertising networks. Adzilla creates revenue for the ISPs using information found in ISP subscriber browsing streams.
ZILLAcasting is a an online content management and distribution system that provides precise audience targeting, in development for the last three years. They state the content placement (various types of advertisements) are placed in the browser. Their product is currently deployed with eight ISPs.
They are currently headquartered in Vancouver, Canada, and are opening an office in San Francisco, CA.
Funding Total: $10,250,000
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|Investors: Norwest Venture Partners, Alloy Ventures|