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Brand Affinity Technologies Raises $20 Million
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Brand Affinity Technologies (BAT), an Irvine, California-based multimedia company that reinvents endorsement and celebrity marketing has closed a $20 million Series C funding from Miramar Venture Partners and was joined by CGI Opportunity Fund II and return backers RimLight Capital, Fulcrum Venture Capital, Ad Pepper Media International.
The funding will be used in extension of BAT’s Endorsement Platform into music and other celebrity categories, and international expansion.
Funding
Funding Total: $20,000,000
| Round | Date | Amount | Pre Amount | Post Amount |
|---|---|---|---|---|
| C | 08/2010 | $20,000,000 | – | – |
| Investors: Miramar Venture Partners, CGI Opportunity Fund II , Rimlight Capital , Fulcrum Ventures, ad pepper media Int. N.V. | ||||
Founders
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