HookLogic Raises $14 Million of Series B Funding

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B Round: $14,000,000

Founded: 08/2004

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New York, New York – HookLogic, a lobal leader in commerce search advertising, enables marketers to influence in-market shoppers and Win the Moment of Truth™ on the world’s leading retail, travel, and automotive sites has raised $14 million of series B funding led by Intel Capital and backed by Bain Capital Ventures.

“The Retail Search Exchange has quickly become an incredibly efficient marketing vehicle,” said Rebecca Brown, Director of Media at Intel. “The platform enables Intel to promote the products we want and see closed-loop measurement of purchase activity. The return on spend and overall impact have been tremendous.”

The new round of funding will be used to accelerate the investments in sales and marketing and reach new customers and sell more products.


Funding Total: $14,000,000

Round Date Amount Pre Amount Post Amount
B 09/2013 $14,000,000
Investors: Intel Capital, Bain Capital Ventures

See all fundings here


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