YuMe Receives $9 Million for Video Advertising Network
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YuMe is a video advertising network.
YuMe is another of the video advertising networks that are being created and has a twist. They state on their site that YuMe is “a premier network of online video publishers and a catalog of brand safe, contextually relevant and targeted advertising solutions.”
What is unique about them is their focus not only on what they call premier publishers, but their desire to provide safe content to be advertised on. They call this content “brand safe” and from their press release they state “The company organizes online video content into brand-safe, ad-ready “channels” for efficient and targeted ad placements, as well as allowing advertisers to buy specific cross-channel “audiences” to ensure that ads appear only in the most relevant contexts.”
Funding Total: $9,000,000
|Round||Date||Amount||Pre Amount||Post Amount|
|Investors: Khosla Ventures, Accel Partners, BV Capital, DAG Ventures|