Backchannelmedia Received $9.5 Million for Digital TV Advertising
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Backchannelmedia is a digital television ad serving and response capture company.
The Backchannelmedia solution employs the TV remote control, which enables a consumer to opt-in and click through from TV and access deeper content and advertiser information from the consumer’s favorite Internet web sites.
This bridges the gap between the TV and Internet worlds through the “tagging” or “bookmarking” of TV content. Once content is tagged, the relevant bookmarks are forwarded to a customized consumer portal online.
Backchannelmedia’s technology will integrate the direct marketing, Internet advertising and television advertising industries into one platform.
Funding Total: $9,500,000
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