Smaato Raises $4.5 Million for Mobile Ad Optimization
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Many think of Smaato as a mobile advertising network. However Smaato is to mobile advertising as Rubicon and Pubmatic are to site advertising. In other words they are advertising optimizers. They have an international reach into 215 countries.
Smaato pulls advertisements from 33 networks so you do not have to. They determine what is the best value for you and optimize accordingly to achieve the largest possible fulfillment rate which I believe is up to 99%.
Funding Total: $4,500,000
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