PubMatic Received $7 Million for Aggregating Ad Networks

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PubMatic Received $7 Million for Aggregating Ad Networks

PubMatic raised $7 Million from Global Venture Syndicate, Draper Fisher Jurvetson and Helion Ventures.

What does PubMatic do?

PubMatic aggregates ad networks and optimizes to provide a site with the best performing ads.

VCU says:

PubMatic allows a web publisher to place code on their site once and receive the benefit of multiple ad networks filling that advertising space.

You simply join PubMatic for free and then link the account using your names and passwords to other ad networks such as Google AdSense, ValueClick,, BlueLithium, and others. You then place code on your site for your advertisements, just as you would for any of the ad networks above. The difference is that you are placing PubMatic code and PubMatic will serve ads from all the ad networks you are a member of.

PubMatic will then optimize by placing the ads from the best performing network. Awesome technology and wonderfully executed.

I have created an account, link to ad networks and am live using their system on another site of mine. I find their interface to be easy to use, intuitive, and was up and running in minutes.

Take a look at PubMatic here.




Global Venture Syndicate

Read more about Helion Ventures here.

Read more about Draper Fisher Jurvetson here.

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    About: I work at Phase One Accelerators and you can find me on and at Brian Longest on LinkedIn.

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