Overlay.tv Received $4.6 Million for Interactive Video Advertising

  • Posted By:
  • 0 Comments... What do you have to say?

Overlay.tv Received $4.6 Million for Interactive Video Advertising

Overlay.tv raised $4.6 Million in their Series A from Celtic House Venture Partners, EdgeStone Capital Partners and Tech Capital Partners.

What does Overlay.tv do?

Overlay.tv inserts advertisements into video that you can interact with, so you may watch, click and get.

VCU says:

The Overlay.tv platform allows viewers to interact with online video. Publishers can monetize their video and advertisers have a new contextually relevant tool for delivering their message.

Viewers are able to opt-in to receive “overlays” which provide contextual information about the content being viewed. The overlay technology allows any image in a video to be ‘hyper-enabled’ and allows a viewer to click on the image, right in the video, and take any number of desired actions that are directly associated with the context of the image being viewed.

The overlays can be embedded in external web pages, online shops, blogs and social network profiles. With overlay advertising there is no pre-roll, no post-roll, no banners, and no changes to the video at all.

Authors, content owners and e-commerce providers are able to offer advertisers a measurable return on investment for their product placements, without increasing the costs associated with video production.

Take a look at Overlay.tv here.

Founders:

NA

Funders:

Read more about Celtic House Venture Partners here.

Read more about EdgeStone Capital Partners here.

Read more about Tech Capital Partners here.




See an Error? Contact Us

What do you think? Join the discussion...

You must be logged in to post a comment.

venture capital update google plus page Get updates on Google Plus
venture capital update on facebook Get updates on Facebook
venture capital update on twitter Follow fundings on Twitter
venture capital update on pinterest Visit our Pinterest Page








Subscribe here
TwitterCounter for @longest

Follow here



Venture Capital News


Directories


Site Information

    About: I work at Phase One Accelerators and you can find me on and at Brian Longest on LinkedIn.

    Share Us on