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Quantcast Received $20 Million for Audience Measurement

Quantcast raised $20 Million in Series B funding from Founders Fund and Polaris Venture Partners.

What does Quantcast do?

Quantcast provides audience measurement of websites.

VCU says:

Quantcast measures a websites visitors. I use it on this site. While those such as Alexa obtain their statistics from a toolbar and extrapolate a sites visitors, Quantcast allows you to place code on your pages. This code is provided by Quantcast and allows them to track your entire audience. You cannot obtain more accurate statistics than that.

One benefit of using Quantcast, as there may be many, is that a potential media buyer or advertiser can obtain information from a third party, Quantcast.

Currently they state that the free service provides deep insights on more than 20 million websites.

They also claim that 20,000 web publishers have implemented their code.

Take a look at Quantcast.




Read more about Founders Fund here.

Read more about Polaris Venture Partners here.

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    About: I work at Phase One Accelerators and you can find me on and at Brian Longest on LinkedIn.

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