IMMI Received $25 Million for Media Measurement

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IMMI Received $25 Million for Media Measurement

IMMI raised $25 Million in Series C funding from Kantar Media Research, a division of WPP, Draper Fisher Jurvetson and Advanced Technology Ventures.

What does IMMI do?

IMMI provides a media measurement system that links media exposure to consumer action.

VCU says:

IMMI has a integrated media measurement system that links media exposure to consumer action. They use a digital monitoring system based on open-architecture cell phones, IMMI tracks media 24/7—including media that other research companies can’t accurately measure: television viewing outside the home, time-shifted and on-demand viewing, Radio, DVDs, audio CDs, theatrical films, live concerts and sporting events, cell phone videos and games.

Take a look at IMMI.

Founders:

NA

Funders:

Read more about Draper Fisher Jurvetson here.

Read more about Advanced Technology Ventures here.

Read more about Kantar Media Research (division of WPP) here.




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