DesiHits! Received $5 Million for South Asian Entertainment Portal

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DesiHits! Received $5 Million for South Asian Entertainment Portal

DesiHits! raised $5 Million in funding from D.E. Shaw Group, Draper Fisher Jurvetson and Trident Capital. See the full press release here.

What does DesiHits! do?

DesiHits! is a south asian entertainment /lifestyle blog and for South Asia.

VCU says:

DesiHits! provides celebrity interviews, music videos, podcasts and blogs. The term “Desi” denotes South Asia. The DesiHits! site caters to the enormous South Asian (Indian) youth culture.

Their site is excellent and draws you in to the content. After visiting you may not feel the South Asian or Bollywood bias, which is probably due to what they call the “cross pollination of cultural heritage”, and they are right.

If the business model is advertising, it seems as though they have captured the younger South Asian demographic.

Take a look for yourself at DesiHits!.

Founders:

Anjula Acharia-Bath
Arun Sandhu

Funders:

Read more about Draper Fisher Jurvetson here.

Read more about Trident Capital here.

D.E. Shaw Group




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