IGA Worldwide Received $30 Million for In-Game Advertising Network

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IGA Worldwide Received $30 Million for In-Game Advertising Network

IGA Worldwide raised $30 Million in Series B funding from Translink Capital, Presidio STX, LLC, ITOCHU Corporation, GE/NBC Universal’s Peacock Equity, KTB Ventures and JMP Securities.

What does IGA Worldwide do?

IGA Worldwide operates an in-game advertising network.

VCU says:

IGA Worldwide is an in-game advertising network. Marketing individuals can place logos, products, advertisements and almost anything you can think of, within games. See the Peugot(tm) banner below in a racing game.

IGA provides the network to enable advertisers to target millions of engaged gamers across a wide range of platforms and genres. IGA Worldwide has already delivered campaigns for brands such as; 20th Century Fox, Ben Sherman, Discovery, FHM, Hawaiian Airlines, Intel, Jeep, MTV, and T-Mobile.

This is one industry that will only grow for quite some time.

Take a look at IGA Worldwide.

Founders:

NA

Funders:

Translink Capital
Presidio STX, LLC
ITOCHU Corporation
GE/NBC Universal’s Peacock Equity
KTB Ventures
JMP Securities




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