Serious Receives $14 Million

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Serious raises $14 Million for their “cards”.

Serious Inc. raised a total of $14 Million lead by Greenhill SAVP.

What does Serious Inc. do?

The company sells iCD-Cardz and DVD-Cardz, web 2.0 baseball and trading cards.

Who Invested?

Funding was provided by Greenhill SAVP and North Hill Ventures.

What will they use this funding for?

Nothing was expressly stated in their press release.

VCU says:

Serious offers what they call ‘cardz’ the size of credit cards. The CD version holds audio and the DVD versions can also hold video, and interactive features. They work on PC, Mac, XBOX, PS2.

Serious Europe Ltd had its first commercial product release in June 2000 with Euro 2000 (soccer) CD Cardz. In 2001 they entered the US market opening an office in NY and in 2003 they introduced the first-ever NHL Starz 2003 set, which featured CD cardz of 16 hockey superstars. These trading cards have a traditional cover and presentation however they include aduio, video, and interactive features.

Example of cardz include: US Open CD cardz, auto racing CD card, Prince pre-paid CD card, Indy 500 CD cardz, Matrix CD cardz, and many more. Clients include: Disney, Campbells, Indianapolis 500, Warner Brothers, and many more. Many of their cardz have very unique features, such as the DVD gift card that includes the traditional magnetic strip but can also hold 10 minutes of video or 50 MP3 files, this card debuted at Circuit City.

The number of applications for their card technology is enormous, and considering they have more than 100 optical card patents in 60 countries, expect them to be the market leader for quite some time.

See their site here.


Read more about Greenhill SAVP here.

Read more about North Hill Ventures here.

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