MediaBank Received $30 Million for a Media Buying Procurement Technology

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MediaBank Received $30 Million for a Media Buying Procurement Technology

MediaBank received $30 Million in funding from New Enterprise Associates, who also provided $10.5 Million in 2007.

What does MediaBank do?

MediaBank provides a procurement technology for the media buying industry.

VCU says:

MediaBank provides a tool for media buyers. The tool assists media buyers with all aspects of their process from media procurement to planning, billing, and tracking. Their single platform integrates a variety of sources.

Mediabank also provides analytics to the advertising industry. The core product is named MediaBank O|X which offers buying, financial, and workflow tools across all media types.

They also provide predictive modeling which I have not used, but once a large amount of data is stored it makes sense to have and is a great addition to their offering.

Take a look at MediaBank here.




Read more about New Enterprise Associates here.

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    About: I work at Phase One Accelerators and you can find me on and at Brian Longest on LinkedIn.

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