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MediaBank Received $30 Million for a Media Buying Procurement Technology
MediaBank received $30 Million in funding from New Enterprise Associates, who also provided $10.5 Million in 2007.
What does MediaBank do?
MediaBank provides a procurement technology for the media buying industry.
MediaBank provides a tool for media buyers. The tool assists media buyers with all aspects of their process from media procurement to planning, billing, and tracking. Their single platform integrates a variety of sources.
Mediabank also provides analytics to the advertising industry. The core product is named MediaBank O|X which offers buying, financial, and workflow tools across all media types.
They also provide predictive modeling which I have not used, but once a large amount of data is stored it makes sense to have and is a great addition to their offering.
Take a look at MediaBank here.
Read more about New Enterprise Associates here.