Quattro Wireless Raises $6 Million for Mobile Publishers and Advertisers

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Quattro Wireless Raises $6 Million for Mobile Publishers and Advertisers
May 5, 2007

Quattro Wireless Inc. has raised $6 million in Series A funding from Highland Capital Partners.

What does Quattro do?

Quattro Wireless is a developer of mobile solutions for publishers and content creators as well as advertisers and media agencies.

VCU says:

To get a better understanding of what Quattro Wireless considers a platform for publishers and advertisers, take a look at their technology page here for a better understanding and graphical representation.

For publishers, Quattro Wireless does the heavy lifting of creating sites and showing content in a mobile format cross platform. They do not just transcode your current site into mobile ready content, they offer mobile-only features and capabilities. They are tehn able to transcode and deliver the resultant mix into the best possible rendition for the form factor, format support and browser behavior of hundreds of mobile devices around the world.

Their platform can support and has built-in ad serving and rotation, pricing such as CPM, CPC and CPA models, as well as robust reporting and analytics.

For Advertisers their targeting ranges from specific sites to the ability to target specific classes of devices (e.g. all Java devices) and they state that eventually they will have the ability to target specific classes of mobile users.

Take a look at Quattro Wireless here and GetMobile here for a demonstration of how it works.


Read more about Highland Capital Partners here.


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