ScanScout Raises $7 Million for Relevant Video Advertising Platform

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ScanScout Raises $7 Million for Relevant Video Advertising Platform
May 15, 2007

ScanScout received $7 Million from two angel investors and General Catalyst Partners.

What does ScanScout do?

ScanScout scans video files and determines the most relevant advertising to place into the file.

VCU says:

ScanScout is a video advertising network. They provide advertising for video content for publishers to earn revenue from and allow advertisers to reach their audience through advertisements in videos.

ScanScout states they can scan video files to target the most relevant advertising. From their site:

“ScanScout’s technology creates new ad inventory alongside and within the video content, creating new revenue streams for publishers, without requiring any “rip-and-replace” or disrupting any existing way of content monetization. ScanScout also enables a more precise alignment with Brand Protection for advertisers to ensure that their brand messages will only be seen adjacent to the most appropriate content.”

From their site we are not sure how it works, but keep an eye on them.

Take a look at ScanScout here.

Read more about Waikit Lau here.

Read more about Stephen Lee here.

Read more about General Catalyst Partners here.


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