Compete Raises $10 Million for Free Website Analytics

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Compete Raises $10 Million for Free Website Analytics
August 3, 2007

Compete received $10 Million from Charles River Ventures, Split Rock Partners, Idealab and William Blair Capital Partners.

What does Compete do?

Compete provides website analytics free to all.

VCU says:

Compete is a competitor to Alexa. Finally Alexa has a competitor. Obviously there are closed systems such as Nielson and Comscore, however another free competitor to Alexa was long overdue.

Compete claims that they analyze the web browsing statistics of over 2,000,000 users click traffic. They provide information for the top 1,000,000 web sites in the United States. The free information you can find includes site traffic history and competitive analytics; a list of available promotional codes across thousands of online retailers; and site-specific trust scores based on up-to-the-minute data from Compete and third-party security services.

To participate and have your browsing habits compiled along with others you only need to install their compete toolbar found here. Every time you visit a new site, the toolbar will provide you with information about the site, whether it is considered safe, how many other people have visited the site, and other information. Compete works in both Internet Explorer and Firefox.

Nielson and Comscore may be known as the small yet highly targeted sample size, typically polling the user with demographic and other questions before tracking their web usage. Sites such as Alexa and Compete may be known as the much larger sample size with less specific data about each user. That does not mean that Alexa, Compete or others using the toolbar and various other approaches are not valid or possibly more accurate. See the following chart provided by Compete.

See the Compete website.




Read more about Charles River Ventures here.

Read more about Idealab here.

Read more about Split Rock Partners here.

Read more about William Blair Capital Partners here.


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