Serious Receives $7 Million for Digital Publishing on DVD and CD

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Serious Receives $7 Million for Digital Publishing on DVD and CD
August 20, 2007

Serious raised $7 Million in venture debt from Hercules Technology Growth Capital.

What does Serious do?

The company sells iCD-Cardz and DVD-Cardz including interactive gift cards, loyalty cards, pharmaceutical patient education cards and digital trading cards.

VCU says:

We first wrote about Serious Here when they last raised $14 million.

To recap, serious offers what they call ‘cardz’ the size of credit cards. The CD version holds audio and the DVD versions can also hold video, and interactive features. They work on PC, Mac, XBOX, PS2.

Example of cardz include: US Open CD cardz, auto racing CD card, Prince pre-paid CD card, Indy 500 CD cardz, Matrix CD cardz, and many more. Clients clients include Disney, BBC Worldwide, Best Buy, Vodafone, Indianapolis Motor Speedway, Electronic Arts, Circuit City, five of the top 10 US pharmaceutical companies, Manchester United, Sony Pictures, New Line Cinema, Warner Brothers, ESPN and Campbell’s.

Serious has 100 optical card patents in 60 countries.

See the Serious website.




Read more about Hercules Technology Growth Capital here


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