Veveo Follow Up

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Veveo raised $28 Million recently, see the story here. At the time of our article their “vTap” video search service had not yet launched. However it just launched September 10th, see their entire press release below:

Veveo Brings the World of Web Videos to Mobile Phones with vTap

vTap Offers Quick and Easy Access To Web Videos From iPhones and Windows
Mobile Phones

ANDOVER, Mass.–(BUSINESS WIRE)–Veveo, Inc., a technology company
delivering the full promise of web videos to mobile devices today
introduced the vTapâ„¢ web video discovery service at vTap is
available immediately to Apple ® iPhone and Microsoft Windows Mobile ®
phone users.

The vTap service allows users to quickly and easily search, browse and
view web videos available on the Internet from supported mobile phones.
With the ever-increasing pool of available web video content, the primary
challenge for mobile users is a streamlined means for finding the exact
web video they want to see, when they want it, on the mobile platform of
their choice. Searching and browsing video content is critically important
for users of mobile devices because these devices do not have the
full-sized keyboards or large displays associated with typical PC

“Mobile users often find themselves in environments where there is a
need for immediate fulfillment of an impromptu desire to be distracted,
entertained or inspired,” said Murali Aravamudan, co-founder and chief
executive officer of Veveo. “vTap’s comprehensive web video index,
coupled with its intuitive search and browse discovery mechanisms,
delivers a web video experience with the power and functionality of a
traditional desktop application, on a mobile device.”

The initial vTap service is already earning industry accolades, even ahead
of today’s official launch of the service. Om Malik writes at NewTeeVee,
“The service is quite accurate and, in my opinion, impressive.” Robert
Scoble writes at, “This is killer stuff and works on a
variety of cell phones.”

How it Works

With vTap’s character-based incremental search, users begin receiving
search results instantly, the moment they type the first character. The
results are then refined as more characters are entered enabling users to
find what they want without entering full keywords or phrases from
constrained keypads. vTap also offers intuitive browsing support and
dynamic clustering with hierarchical organization of search results for an
effective browse experience.

For example: imagine trying to search for web videos of California
Governor Arnold Schwarzenegger using a typical cell phone keypad. The user
would have to type in 40 keystrokes of the keyword just to get “Arnold
Schwarzenegger”. With vTap just typing “SCH” delivers a folder
containing web clips related to Mr. Schwarzenegger. By browsing into the
folder, the user can select the specific web clip they want to view.

By combining search and browse rather than treating them separately, vTap
creates an incredibly intuitive method for discovering web videos. To
ensure that users of the vTap service have access to the most current,
timely, relevant web videos including long-tail content at their
fingertips, Veveo maintains a comprehensive index of online web videos
that is continually updated.

Service Offerings

Support for the Apple iPhone and Windows Mobile phones are available
immediately. Apple iPhone and Windows Mobile phone users who want to try
vTap can simply point their phone’s web browser at

Veveo has plans to release vTap for Javaâ„¢-enabled phones to support
users of popular cell phones from Nokia, Motorola, Samsung, LG, and Sony
Ericsson. To sign up for additional information about vTap or to demo vTap
from your PC browser go to

About Veveo

Headquartered in Andover, Mass., Veveo brings the full power of Internet
mobile video discovery-including searching, browsing and viewing-to mobile
devices with its vTap service. Veveo is actively working with TV providers,
mobile operators, consumer electronics manufacturers and content creators
to deploy its vTap service. Veveo is backed by $28 million in venture
funding from Matrix Partners, Northbridge Venture Partners, Norwest
Venture Partners and OmniCapital Group.

For more information, about Veveo visit Veveo or to experience vTap click here.

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    About: I work at Phase One Accelerators and you can find me on and at Brian Longest on LinkedIn.

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