Raised $4.5 Million for their Performance Based Marketing Company

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October 2, 2007What does do? is a permission based marketing company.

VCU says:

Reply focuses on two industries: real estate and automotive. They provide advertisers with locally targeted performance-based marketing solutions. Local advertisers can find their target customers and only pay when they get the lead they requested.

Reply has created a portal for consumers. They use this as a customer acquisition tool with reviews, reports and information they need to make real estate and automotive decisions. They then connect them with local service providers (advertisers) in neighborhoods who can assist them in completing the transaction.

They state that in two years they have attracted millions of consumers through the website to be contacted by local real estate agents or vehicle retailers to receive assistance in buying or selling a home or car.

See the site here.


Payam Zamani and John Truchard


Read more about ATEL Ventures here

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