MyBuys Received $10 Million for their Behavioral Recommendation Service

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MyBuys Received $10 Million for their Behavioral Recommendation Service
October 9, 2007What does MyBuys do?

MyBuys provides a behavioral recommendation service to increase sales.

VCU says:

MyBuys assists in increasing sales by offering consumers products based on their behavior.

MyBuys delivers recommendations on the web, through email and in RSS feeds. They state that their recommendation service only presents products a consumer is interested in while they are browsing, in search results, during check out or in follow-up emails. They call this their multiple channel approach to drive more repeat visits, increased conversions, and larger order sizes.

They claim that these deep behavioral profiles result in revenues 300% greater per interaction than traditional approaches.

What is interesting about their solution is their pricing, a no-risk pricing model that has no upfront costs and a pay for performance model.

See the MyBuys site here.




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    About: I work at Phase One Accelerators and you can find me on and at Brian Longest on LinkedIn.

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