Pontiflex Received $2.5 Million for their Cost Per Lead Advertising Network

Pontiflex Received $2.5 Million for their Cost Per Lead Advertising Network

May 01, 2008

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Red Bend Received $10 Million for Mobile Software Management

Pontiflex received $2.5 Million in series A funding from New Atlantic Ventures and Greenhill SAVP.

What does Pontiflex do?

Pontiflex provides a lead generation marketplace for advertisers to pay on a cost per lead basis.

VCU says:

Pontiflex is an advertising network. They match advertisers with publishers, and more accurately stated the advertisers can pick the best deal and/or the publishers. The network is also a niche network in that they provide cost per lead (CPL) pricing only.

I like this service a lot, in one place you can be put in touch directly with the CPL publishers and start a campaign controlling your ROI to the extent you wish.