Venture Capital Update

Impact Radius provides an advertising platform to link performance advertising to TV, radio, print and online distribution channels. Their solution provides the tools and technology to negotiate and manage relationships directly on a single platform. They want all the deals to be transparent, they call it the “clear box” philosophy. It will be interesting to watch how they progress.

Spiceworks launched a web based IT desktop application in 2006 that was ad supported. It is still ad supported and free for everyone. Over 800,000 IT professional use it. Spiceworks provides a better way to manage IT and IT networks in the world's small and medium sized businesses. It is quite amazing, you have to see it to believe it.

TheraSim reduces the variation in clinical care delivery and drug development through better tools to measure and improve clinician skills and knowledge. They provide patient case simulation for the web.

Their own statement is that they ".. move the medical learning experience closer to what physicians actually do - treat patients"

Aggregate Knowledge is a provider of real-time personalization and audience-centric display optimization solutions. This enables agencies and advertisers to gain full control over their advertising campaigns.

BVI Networks’ RetailNEXT Product Suite is a complete solution that enables retailers and manufacturers to use video, transaction data from business systems, and class video analytics algorithms to address some of their highest priority objectives in terms of optimizing store operations, gaining valuable marketing & sales data and improving security.

Quantcast received a sizeable investment. While you may be familiar with Alexa and Comscore, others like Quantcast and Compete have been around but are relatively new in comparison. I do not mean to compare them as they all provide different information in their own way, utilizing their own measurement procedures.

Quantcast not only estimates website traffic but also has exact numbers on sites that place Quantcast code on them. Much like you would place google analytics code to view your own site statistics, you can add Quantcast code. Do not worry as you can choose what information is made public and what is private for only you to view.

Quantcast has recently added more information for marketers and allows others to find your site, your audience, and contact you for advertising. They state that 9 out of 10 media companies use them.

WhiskeyMedia publishes three sites: AnimeVice, ComicVine and GiantBomb. They raised $2.5 MM from family and friends (per their blog entry here).

They mention the money raised is from Family and Friends, they must have some really nice friends.

PowerReviews Receives $5,000,000 of their current round, they are seeking more, we read online.

SCVNGR is a location based mobile gaming infrastructure company. Anyone, including you, can develop, deploy and manage location based mobile games that can be played from any mobile phone on any carrier.

WePay allows groups, being as large or as small as you would like, to create payment groups. Think a baseball team, or school class, that needs parents to pay dues or other expenses. The parents become members of the group and pay that group. Now individuals, such as a coach or other parents, do not need to physically collect cash or checks. That is a simplification of what they offer but you get the idea.

They provide electronic billing and collection through echecks, credit cards, and paper checks, and enable transparent spending through WePay debit cards, online bill pay, and electronic transfers.