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Tvtrip Raises $4.8 Million for Hotel Searches Utilizing Video
Using the Tvtrip search engine you may not only find hotels but view them. Watching a video of a hotel room before you buy is a natural extension of searching hotels currently and finding a group of pictures for the room.
One month after its launch in May, TVtrip.com already covers 10 major European cities including London, Paris, Madrid, Rome and Berlin. TVtrip.com will use the proceeds of the funding round to accelerate its international expansion program, adding other key European cities such as Lisbon, Prague and Venice to its portfolio. By the end of 2007, the company will cover over 1,500 hotels in Europes 50 key destinations.
The TVtrip.com site is already available in five languages: English, French, German, Italian and Spanish, with three localized versions of the website having been added this summer.
What is extremely interesting is that all of the videos available on the site have been shot by a team of professionals. Great site, easy and intuitive to use, we recommend it.
One month after its launch in May, TVtrip.com already covers 10 major European cities including London, Paris, Madrid, Rome and Berlin. TVtrip.com will use the proceeds of the funding round to accelerate its international expansion program, adding other key European cities such as Lisbon, Prague and Venice to its portfolio. By the end of 2007, the company will cover over 1,500 hotels in Europes 50 key destinations.
The TVtrip.com site is already available in five languages: English, French, German, Italian and Spanish, with three localized versions of the website having been added this summer.
What is extremely interesting is that all of the videos available on the site have been shot by a team of professionals. Great site, easy and intuitive to use, we recommend it.
Adap.tv Raised $10 Million for Online Video Advertising Service
Adap.tv is an online video advertising service. Adap.tv states that their service allows publishers and advertisers to match relevant advertising with online video content.
Currently it does not appear you can join as a Publisher or Advertiser, however there is an email address so yo may be able to request an account.
They state publishers will receive an incremental revenue stream, match and display highly relevant ads leading to higher click-through rates.
For advertisers the pitch is access to interested consumers, relevant ads are served leading to higher click-through rates and customizable tools and reports.
As the site does not appear open to the public, and the above explanation of publisher and advertiser benefits being the typical list of features and benefits for any ad network our conlusion is that it remains to be seen. Founders have PhD's and now they have $10 million so chances are that something will come out the other end.
Currently it does not appear you can join as a Publisher or Advertiser, however there is an email address so yo may be able to request an account.
They state publishers will receive an incremental revenue stream, match and display highly relevant ads leading to higher click-through rates.
For advertisers the pitch is access to interested consumers, relevant ads are served leading to higher click-through rates and customizable tools and reports.
As the site does not appear open to the public, and the above explanation of publisher and advertiser benefits being the typical list of features and benefits for any ad network our conlusion is that it remains to be seen. Founders have PhD's and now they have $10 million so chances are that something will come out the other end.
Adap.tv Raised $10 Million for Online Video Advertising Service
Adap.tv is an online video advertising service. Adap.tv states that their service allows publishers and advertisers to match relevant advertising with online video content.
Currently it does not appear you can join as a Publisher or Advertiser, however there is an email address so yo may be able to request an account.
They state publishers will receive an incremental revenue stream, match and display highly relevant ads leading to higher click-through rates.
For advertisers the pitch is access to interested consumers, relevant ads are served leading to higher click-through rates and customizable tools and reports.
As the site does not appear open to the public, and the above explanation of publisher and advertiser benefits being the typical list of features and benefits for any ad network our conlusion is that it remains to be seen. Founders have PhD's and now they have $10 million so chances are that something will come out the other end.
Currently it does not appear you can join as a Publisher or Advertiser, however there is an email address so yo may be able to request an account.
They state publishers will receive an incremental revenue stream, match and display highly relevant ads leading to higher click-through rates.
For advertisers the pitch is access to interested consumers, relevant ads are served leading to higher click-through rates and customizable tools and reports.
As the site does not appear open to the public, and the above explanation of publisher and advertiser benefits being the typical list of features and benefits for any ad network our conlusion is that it remains to be seen. Founders have PhD's and now they have $10 million so chances are that something will come out the other end.
Apptera Raises Over $9 Million for Mobile In-Call Advertising Network
Apptera created a mobile advertising network.
Apptera added a twist to their advertisement placements. Their mobile advertising network inserts what they have deemed "in-call" while an individual is interacting with a business over the phone.
Here is how it works, a caller can search for a particular product or service, hear an advertisement that matches their request and complete the transaction with an automated sales agent.
Apptera has stated that over 1800 businesses in the communications, retail, financial and transportation sectors now form the user base for their solution.
Apptera added a twist to their advertisement placements. Their mobile advertising network inserts what they have deemed "in-call" while an individual is interacting with a business over the phone.
Here is how it works, a caller can search for a particular product or service, hear an advertisement that matches their request and complete the transaction with an automated sales agent.
Apptera has stated that over 1800 businesses in the communications, retail, financial and transportation sectors now form the user base for their solution.
Bag Borrow or Steal Raises $15 Million for Luxury Item Market
Bag Borrow or Steal allows you to receive a handbag, or other luxury items, for a fee and return it when you wish to borrow another.
Bag borrow or steal is an interesting idea and business model. The business model is not novel due to movie rental companies such as Netflix, however as far as we know it has not been applied to the women's luxury item market.
For a monthly fee you are able to have an item sent to you, keep it as long as you like and when you return it you may receive another. Additional fees may apply as items are in different categories: Couture, Diva, Princess, and Trendsetter. Cost varies depending on the category of the item, probably most likely to be decided by cost, and how many items you want to receive at one time.
If you like an item you can steal it, and pay a fee to keep it.
Fascinating model, interesting site, time will tell if women want to use luxury items that are potentially used by another.
Bag borrow or steal is an interesting idea and business model. The business model is not novel due to movie rental companies such as Netflix, however as far as we know it has not been applied to the women's luxury item market.
For a monthly fee you are able to have an item sent to you, keep it as long as you like and when you return it you may receive another. Additional fees may apply as items are in different categories: Couture, Diva, Princess, and Trendsetter. Cost varies depending on the category of the item, probably most likely to be decided by cost, and how many items you want to receive at one time.
If you like an item you can steal it, and pay a fee to keep it.
Fascinating model, interesting site, time will tell if women want to use luxury items that are potentially used by another.
eStyle Raises $11 Million for BabyStyle.com
eStyle Inc. owns and operates BabyStyle, providing both online and offline retail locations for Baby products and the expecting mother.
BabyStyle provides maternity, items for babies, childrens apparel, toys and more, both online and offline at their retail stores.
Why did we cover and post a story about an offline retailer that has an online presence? We did for a couple of reasons. First, is it an offline retailer with an online presence or is it an online store with offline retail locations? You will only know when the company closes one or the other, if the retail stops are slowly closing then you know the core, most profitable, of the business was online and vice versa. It used to be assumed that offline retailers created an online presence, however I beleive the future will show more businesses starting online and once gaining market presence and achieving certain financial and branding milestones will then create offline stores.
Our second reason for covering this is that we love the site, a well done e-commerce site. As we see so many social networks, and many in niche areas, the market may not be able to sustain them all. If the market of niche social networks begins to consolidate I can forsee companies such as BabyStyle purchasing and lending their brand and consumer base to a maternity social network by merging them into their brand for increased consumer loyalty and affinity.
BabyStyle provides maternity, items for babies, childrens apparel, toys and more, both online and offline at their retail stores.
Why did we cover and post a story about an offline retailer that has an online presence? We did for a couple of reasons. First, is it an offline retailer with an online presence or is it an online store with offline retail locations? You will only know when the company closes one or the other, if the retail stops are slowly closing then you know the core, most profitable, of the business was online and vice versa. It used to be assumed that offline retailers created an online presence, however I beleive the future will show more businesses starting online and once gaining market presence and achieving certain financial and branding milestones will then create offline stores.
Our second reason for covering this is that we love the site, a well done e-commerce site. As we see so many social networks, and many in niche areas, the market may not be able to sustain them all. If the market of niche social networks begins to consolidate I can forsee companies such as BabyStyle purchasing and lending their brand and consumer base to a maternity social network by merging them into their brand for increased consumer loyalty and affinity.
Adify Raises $19 Million so Publishers Can Build Their Own Ad Network
Adify provides an automated ad sales and implementation tool for your site under your brand, and also allows you to run your own ad network using their tools.
Adify provides the tools for a publisher to run their own ad network and have complete control.
Traditionally, as a publisher, you would use a banner serving program and sell your own advertising. You would then need to obtain payment either by invoicing or through credit cards and a merchant account. Then obtain the necessary creatives for the website. A process involving a sales department, account managers, campaign management, finance department and others. Or you could join an advertising network, place code on your website and let the advertising network sell the ad space for you and take care of all the back office tasks. You would then receive a monthly check from the ad network, however you would also lose control of the pricing and types of advertisers, to some extent. You would also pay typically 40% of the advertising sales.
Now with Adify you can use their platform to manage your network, self service purchasing, ad serving, billing, payments and more using their tools. One person can use their system and now replace the traditional ad sales staff and support.
They also have what they call a "Build Your Own Network(TM)" suite of tools and services so you can build, manage and support your own ad network under your own brand.
Currently Adify is supporting over 30 leading vertical ad networks. The also provide a professional services team providing strategic consulting, market mapping, sales training, and marketing support.
This is an excellent next step in ad network evolution and the benefits of reducing your overhead to sell and implement is phenominal.
Adify provides the tools for a publisher to run their own ad network and have complete control.
Traditionally, as a publisher, you would use a banner serving program and sell your own advertising. You would then need to obtain payment either by invoicing or through credit cards and a merchant account. Then obtain the necessary creatives for the website. A process involving a sales department, account managers, campaign management, finance department and others. Or you could join an advertising network, place code on your website and let the advertising network sell the ad space for you and take care of all the back office tasks. You would then receive a monthly check from the ad network, however you would also lose control of the pricing and types of advertisers, to some extent. You would also pay typically 40% of the advertising sales.
Now with Adify you can use their platform to manage your network, self service purchasing, ad serving, billing, payments and more using their tools. One person can use their system and now replace the traditional ad sales staff and support.
They also have what they call a "Build Your Own Network(TM)" suite of tools and services so you can build, manage and support your own ad network under your own brand.
Currently Adify is supporting over 30 leading vertical ad networks. The also provide a professional services team providing strategic consulting, market mapping, sales training, and marketing support.
This is an excellent next step in ad network evolution and the benefits of reducing your overhead to sell and implement is phenominal.
Aggregate Knowledge Raises $20 Million for Collective Discovery Service
Aggregate Knowledge emulates the way people naturally discover and shop for products and information offline, and brings that process online.
First note that the founder, Paul Martino, was previously the CTO and founder of Tribe Network. This is an impressive pedigree for the current Aggregate Knowledge business.
From their site "Aggregate Knowledge usese the behavior of users to fundamentally change the way people navigate and engage online.".
Their services are applicable for both retail, products, as well as media. Not only to allow merchants to present products that an individual is more likely to purchase, but also provide them items they'll find both relevant and compelling, whether a purchase or merely consumption of media.
Their goal is to obtain higher yielding click-through rates and enhanced add-to-cart volumes.
A couple of their distinct features is their tracking and recommendations based on behavior, real-time relevancy, and the fact that their system works not only for products but also media which includes any content you have on your site.
Based on the founder, investors, and business model we expect Aggregate Knowledge to take off.
Funding
Funding Total: $20,000,000
| Round | Date | Amount | Pre Amount | Post Amount |
|---|---|---|---|---|
| B | 04/2007 | $20,000,000 | -- | -- |
| Investors: Kleiner Perkins Caufield & Byers, DAG Ventures | ||||
Founders
Baynote Raises $10.5 Million to Increase Online Sales
Baynote raised $10.5 Million in a series B round from Steamboat Ventures (the venture capital arm of the Walt Disney Company), Hummer Winblad Venture Partners, JK&B Capital, and Chess Ventures. They stated the funds would be used to accelerate the company's growth and invest in R&D and customer operations.
Per their press release they are in the business of "content guidance software". They provide real-time product and content recommendations based on their UseRankâ„¢ technology.
Their services are used to guide website visitors to the products that increase website conversions.
Baynote presents shoppers with products that have proven up-sell and cross-sell capability to increase conversions and they claim increase average order size when showing additional accessories or other related items.
Baynote claims that their product and content recommendations "deliver an average of 20 percent top-line revenue increase for e-commerce sites, and 500 to 1000 percent increases in visitor conversions across all e-marketing initiatives." (quoted from their site)
Per their press release they are in the business of "content guidance software". They provide real-time product and content recommendations based on their UseRankâ„¢ technology.
Their services are used to guide website visitors to the products that increase website conversions.
Baynote presents shoppers with products that have proven up-sell and cross-sell capability to increase conversions and they claim increase average order size when showing additional accessories or other related items.
Baynote claims that their product and content recommendations "deliver an average of 20 percent top-line revenue increase for e-commerce sites, and 500 to 1000 percent increases in visitor conversions across all e-marketing initiatives." (quoted from their site)
AdMob Raises $15 Million for Mobile Advertising
AdMob operates a mobile advertising network, bringing advertisers and publishers or mobile content together.
AdMob is a mobile advertising marketplace as they call it, similar to a banner or other advertising network. AdMob is able to match advertisers who are looking to advertise with contextual or banner advertisements on mobile phones.
AdMob states they have the ability to target and personalize advertising to their customers in 150 countries....[and have] served more than 1.6 billion ads in less than a year..
Mobile publishers can sell mobile advertisements, either text links of banners to appear on the service they provide on a phone. As a publisher you can approve or decline each potential ad before it runs.
The publisher receives a share of the revenue received by AdMob, it is a 60/40 split with the publisher receiving 60% and AdMob receiving 40%. This is a typical revenue split received in other advertising networks. Usually, as other competitors join the market they differentiate themselves by providing a larger revenue split. However, the revenue split percentage is not the only factor, a publisher needs to choose a network that has relevant advertisements for them, and can attract the better advertisers willing to pay the market rates.
Realize that the text model is based on the advertiser paying on a PPC (pay per click) model. Therefore the publisher earns revenue only when an advertiser's ad is clicked on. The CPM (cost per thousand) model, in this case banners, allows the publisher to receive revenue for every advertisement regardless of whether it was clicked.
Advertisers can choose a PPC for text or CPM for banner purchasing model. Advertisements may be targeted by geographic region, device manufacturer, platform, and more. From the AdMob site you will see that minimum bids start at 5 cents per click for the PPC advertising.
An interesting service they provide is that they call 'MobPages' which allows an advertiser to create the necessary mobile pages with AdMobs tool, include a "click-to-call" link which will initiate a voice call on most mobile devices, and even collect email addresses to follow up with potential customers.
AdMob is a mobile advertising marketplace as they call it, similar to a banner or other advertising network. AdMob is able to match advertisers who are looking to advertise with contextual or banner advertisements on mobile phones.
AdMob states they have the ability to target and personalize advertising to their customers in 150 countries....[and have] served more than 1.6 billion ads in less than a year..
Mobile publishers can sell mobile advertisements, either text links of banners to appear on the service they provide on a phone. As a publisher you can approve or decline each potential ad before it runs.
The publisher receives a share of the revenue received by AdMob, it is a 60/40 split with the publisher receiving 60% and AdMob receiving 40%. This is a typical revenue split received in other advertising networks. Usually, as other competitors join the market they differentiate themselves by providing a larger revenue split. However, the revenue split percentage is not the only factor, a publisher needs to choose a network that has relevant advertisements for them, and can attract the better advertisers willing to pay the market rates.
Realize that the text model is based on the advertiser paying on a PPC (pay per click) model. Therefore the publisher earns revenue only when an advertiser's ad is clicked on. The CPM (cost per thousand) model, in this case banners, allows the publisher to receive revenue for every advertisement regardless of whether it was clicked.
Advertisers can choose a PPC for text or CPM for banner purchasing model. Advertisements may be targeted by geographic region, device manufacturer, platform, and more. From the AdMob site you will see that minimum bids start at 5 cents per click for the PPC advertising.
An interesting service they provide is that they call 'MobPages' which allows an advertiser to create the necessary mobile pages with AdMobs tool, include a "click-to-call" link which will initiate a voice call on most mobile devices, and even collect email addresses to follow up with potential customers.
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