Venture Capital Update

Playdom, a Mountain View, California-based social gaming company raised $33 million in series B funding funding. The funding came from new backers Bessemer Venture Partners, Steamboat Ventures, and New World Ventures. Playdom previously raised a $ 43 million Series A funding from New Enterprise Associates, Lightspeed Venture Partners and Norwest Venture Partners.

Sencha, a Palo Alto, Calif.-based developer of an HTML5 mobile app framework has raised $14 million in VC funding from Sequoia Capital and Radar Partners.

The funding will be used for the expansion of their web based applications specially in the mobile industry.

eRollover, an Atlanta-based online social networking site and customer destination site focused on retirement raised an undisclosed amount of Series A funding led by Imlay Investments. The funding will be used for working capital, member acquisition, and technology development.

Extreme Reach Inc., a Needham, Massachusetts-based provider of a digital video advertising solution and platform has raised $9 million in funding. The series B financing includes $7 million in equity and $2 million in term debt. The funding was leaded by return backers Village Ventures and was followed by Greycroft Partners and Long River Ventures.

“The advertising distribution business is highly specialized. It’s a difficult industry to crack due to major barriers to entry including entrenched customer relationships, extensive domain expertise, and the capability of building a large digital video network,” added Ian Sigalow, of Greycroft Partners. “In the last few months Extreme Reach has won a number of Fortune 500 accounts, including five of the largest advertisers in the US. The Series B financing will enable the company to accelerate and build on that momentum.”

PapayaMobile , a mobile social networking and gaming company has raised a $4 million round of funding led by global VC firm DCM .

“PapayaMobile uniquely intersects two of the hottest growth sectors today: mobile gaming and social networking,” said DCM General Partner, Hurst Lin. “Because Android provides the most open environment today, PapayaMobile’s platform uniquely offers game developers instant access to users and monetization that can jumpstart their viral growth.”

PapayaMobile has more than 3.5 million users worldwide and has offices in Beijing and Menlo Park.

Resonate Networks, a Reston, Va.-based developer of marketing solutions called Attitudinal Targeting which reaches consumers based on their values and attitudes raised $5 million in Series A funding co-led by Greycroft Partners and iNovia Capital.

“Resonate offers an innovative approach to online advertising that fills a critical gap for brand advertisers by helping them better identify, connect and engage with desired audiences online,” said Alan Patricof, founder and managing director, Greycroft Partners. “Our investment underscores the enormous potential we see in Resonate and its unique research methodology. With Resonate, brand marketers and agencies can match their sophisticated understanding of consumers directly to the delivery of online campaigns.”

Bill.com Inc., a Palo Alto, California - based leading provider of online bill management and payment for accounting firms and SMEs has raised $8.5 million in Series C funding. The new funding was spearheaded by JAFCO Ventures and was followed by return backers DCM, Emergence Capital and August Capita.

“The Series C financing is an exciting development for Bill.com and its customers,” said founder and CEO Rene Lacerte. “Having raised money last summer this was an opportunistic financing driven by our exceptional results over the last year. The additional capital will be used to accelerate our tremendous growth while continuing to build out what we think is a very unique solution for SMBs and CPA firms who need to drive more efficiency into their day-to-day financial tasks of paying vendors and getting paid.”

SafetyWeb, a Denver-based company that is dedicated to helping parents guard their kid's online safety, identity, and reputation in social networking sites has raised $8 million in new VC funding. The funding was leaded by Battery Ventures and was joined by First Round Capital.

“SafetyWeb is unlike any other web-based solution for child online activity monitoring in the market today. It monitors the most diverse set of social networks for unparalleled access to engagement and activity data,” said Roger Lee, general partner at Battery Ventures. “The market is ripe for a better online child safety and reputation solution; SafetyWeb’s vision coupled with the quality of their management team positions the company for exceptional growth.”

Machinima.com, the a leading online entertainment network for video gamers announced that it was able to raise a $9 million venture capital investment from Redpoint Ventures. Machinima.com will be using the new funding for the expansion of their video game networks.

“We are extremely excited about this new partnership with Redpoint Ventures and Geoff Yang”, said Machinima.com CEO and Chairman Allen DeBevoise. “This capital infusion will enable us to further expand the scale, reach and engagement of our community while delivering the best global marketing platform for video games on the planet to our customers and partners.”

Gogobot, a stealthy online travel startup located in Silicon Valley, California founded by ex-MySpace co-founder Travis Katz and ex-yahoo Ori Zaltman raised $4 million from Battery Ventures. Battery ventures invests in technology driven companies.